Tuesday, November 10, 2009

10 Reasons to Contact your Graphic Designer

Or as I like to call it: BEYOND LOGOS AND WEBSITES...

When I tell people I am a designer, a lot of times I get asked "What do you design?"  I'm sure I am not the only designer who gets this question. While we do have our favorite projects, most designers are able to handle a wide variety of projects.  Most people know that designers make logos and design websites. But after you have those, what else do you need? Here are my top 10 reasons to keep a hold of your designers contact info:

1. Business/Personal Identity- we can take your logo and create business cards, stationery, stamps, and more. So any time someone comes in contact with something from you or your company it has the same look. It's not a great look when each employee sends out something different to your clients. Creating a cohesive identity system will go a long way for your brand.

2. Promotions- designers create ads, postcards, flyers, posters, and billboards.  We work with copy writers, ad agencies, or marketing companies to get you the best return on your investment possible.

3. Announcements/Holiday Cards- we create announcements for weddings, births, graduations, anniversaries, retirements, holiday cards and more. We work with photographers and printers to create custom pieces just for you.

4. Events- you may need your designer if you are participating in or holding an event. We can help create your event graphics, such as signs, agendas, place cards, name tags, swag bags... we make sure everything works together.

5. Web Polish- what I mean by that is beyond your website there are usually other things that you need in the social media, blogging, web sphere such as avatars, banners, buttons, headers, backgrounds, etc... graphic designers can create images for your for all these applications. From a branding standpoint, the more consistent you are across all these spaces, the more you will build recognition for your business.

6. Packaging- if you have a product line or store, you will need packaging for your inventory. Graphic designers create labels, tags, bags, boxes... we work to come up with the best solution for you and the consumer.

7. Interior Graphics- you may need to call your graphic designer to work with your interior designer on projects to create custom signage or artwork within your shop or office space. Things like window graphics, decals, menu boards, etc... all would fall under a graphic designers job description.

8. Layouts- graphic designers work on book covers, book formatting, magazine spreads, restaurant menus, and more. So maybe you have an e-book that you are working on, your designer could help get that into the best format for your readers.

9. Apparel and Surfaces- graphic designers can work with you to create custom surface designs for products and apparel.  Your designer can help you design or select designs that would be most appropriate for your product.

10. Presentations- you might want to consider calling your designer next time you are working on a presentation. Graphic designers can  help with maps, graphs, charts, folders, and other materials you might need.

Takeaway for Small Business Owners: Design doesn't stop with the logo and website. Think of your business as your wardrobe.  Maybe your logo and website are the basics that keep you covered. But, there is a lot design can do to keep your business on front of your customers minds. Accessorize those basics!

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